MTN is the name of a telecommunication company from South Africa, which was established in 1994 as M-Cell. The company has more than 280 million subscribers in African and Asian countries.
Meaning and history
MTN is a large telecommunication company from South Africa, which operates in 20 counties in African and Asian regions, offering its services to more than 280 million subscribers. Apart from the mobile networks, the company also provides such services as fintech, data, API, and others.
The company was established in the middle of the 1990s, under the control of the South African government. MTN was quickly growing, acquiring competitors, and expanding the market to more countries.
What is MTN?
MTN is the second largest telecommunication company in Africa, which has almost 300 million subscribers in 20 countries. The company was established in 1994 under the name M-Cell
1994 — 2002
The very first logo for the telecommunication company from South Africa was designed in 1994 when MTN was called M-Cell. The badge was composed of a colorful graphical emblem with the stylized sphere formed by six vertically arched lines in green, yellow, orange, red, pink, and blue, and the blue elegant serif inscription written in the uppercase of an italicized font under the emblem.
1994 — 1999
The first MTN logo was introduced a few months later and features a solid blue horizontally oriented oval with stylized lettering in white, yellow, and red. The inscription with the white tagline was accompanied by a thin red orbit, placed diagonally on the left, and supported by a small red rectangle under the vertical bar of the yellow “T”.
1999 — 2002
The redesign of 1999 simplified the MTN badge by removing the “Mobile Telephone Networks” tagline from the badge and switching the color palette to a lighter and calmer one, with the deep blue replaced by muted sea blue. All other elements remained the same, but the red orbit was now intertwined with the vertical bar of the “M”.
2002 — 2022
As n 2002 the MTN logo got refined again, with the sea-blue oval being placed over a yellow square, and the red orbit completely removed from the badge. In a more extended version the composition is enclosed into a thick white square frame, and accompanied by a lowercase “Everywhere you go” tagline in black italicized letters. The badge stayed untouched for more than 20 years.
2022 — Today
The redesign of 2022 has introduced the most minimalistic version of the MTN visual identity, which today can be seen in two color options: black on white, and black on yellow. The composition consists of bold black sans-serif lettering in a modern and straight font, enclosed into a horizontally-oriented oval frame, drawn in a black line of the same thickness as the bars of the letters.
Font and color
The heavy geometric lettering from the primary badge of the MTN company is set in a bold and clean sans-serif typeface with massive and stable letters. The closest fonts to the one, used in this insignia, are, probably, BR Nebula Black and Neue Radial A Black.
As for the color palette of the MTN visual identity, there are two options: a strict and minimalistic black-and-white, which looks professional and confident, evoking a sense of a serious approach to business and excellence, and the black and yellow one, which looks more dynamic and energetic, standing for power, passion, and joy.